Author: isabela

Branding in SEO

Building Brand awareness using SEO

Brand recognition is an essential part of any company that wants to famous. Like any well-known company, branding is one of the most undervalued assets that small business is to taking advantage. When it comes to your company, does your customer or potential client recognize your brand?

Use Search Engine Optimization to improve brand Awareness

SEO has been used for decades to enhance brand awareness online on the search engines. In fact, ranking high in the search engine such as Google or Bing, increase not only branding for the company but gives the customers a sense of trust. Most people view this authority and power of the company. Let’s take, for example, Nike. Nike is a company that has confidence and influence on the search engines. Nike endorses many well-known athletes from Cristiano Ronaldo to Lebron James. When people search on google for these top endorse athlete, they are directly associated with Nike.

From a consumer perspective, high search engines ranking gives better credibility to the company. We know that all well-known companies such as Coca-Cola will appear on the first page of Google when someone types soft drinks. Well, you want to have the same presence when people type your company name or specific keywords related to your industry in the search box. The results can vary and will depend on some factors to appear in the search engines. The primary focus is on keyword difficulty. The more completive a keyword is, the long time it will rank.

An SEO company such as Search Sparkle SEO Specialists will come up with ways to build your brand awareness online through different strategies. The marketing strategists are responsible for creating campaigns that provide ranking on Google for top results. First, when starting a digital marketing campaign, consultants must analyze your site and identifies potential problems that are driving away potential customers from your website. A recent study has found that 57% of millennials will ignore a company that has poor reviews and 89% of consumers will trust online reviews similar to personal recommendations from friends and families.

All companies should be able to control how they are perceived. Otherwise, they could be losing customers and have a decline in their sales and profit. This is also true for their online presence. Nowadays, people will look up the business, and read their reviews from other clients, before deciding if they want to buy your products or services. Having negative reviews online can lead to a decline in the business reputation.

So, how can SEO help business control their brand?

The best way is to anticipate any adverse statement or comments from users. SEO improves merely all the positive review from real customers. It also provides quality traffic to the company website. All site needs traffic to survives. By implementing on page strategies, such as good page title, meta description, and clear headings, 50% of the work is done. As we all know, content is king. Excellent copywriting skills create good contents. To drive traffic to your store, you need high-quality content that will provide leads and sales. Blog content should provide value to the reader. Every article should serve a particular purpose, either to help solve a problem or create a discussion that stimulates debate. Having the right content for the right keywords is a first step to boost brand image and benefits become more visible on the internet.

It is important to note that other factors also come into play. Elements such as buying decision, how well the contents are engaging to the readers, the aesthetic aspect of the web design, are to be considered. Website optimization is one of many strategies uses to promote online awareness to the consumer.

Why You Should Hire an SEO Agency in Hertfordshire

Hiring An Agency To Look After Your SEO May Be The Best Investment You Make!

Learning SEO by yourself is very time consuming and we know how busy you can get, especially if you are a business owner. If you do not have hours per day and months of time for learning and testing, hiring a professional SEO agency is the way to go.

SEO should not be thought of as a service fee, it should be thought of as a business investment.

Search Engine Optimisation is a service with a very high ROI. By using different analytic tools to find out where you are currently ranking, you will often find great keywords with high traffic and good conversion rates, which you already rank for. You can use this to your advantage and bump yourself up a couple of spots to make use of that keyword.

Most users will click on the first 3 search results and by making sure you are ranked within these 3 results could be a game changer for your business.

SEO is the process to get your website discovered online.

Your website is like a virtual office. It is open every day, every hour, every minute. There is no use to have a beautifully designed website just sitting there not doing anything. Not getting any clicks and not being visited. Services like SEO Hertfordshire will make sure your website is found with ease. Without it, your website will not be found and therefore there will be no need for it.

Why outsource SEO

Although SEO alone is very powerful, you should mix it in with other marketing techniques and channels to create an internet marketing beast!

Search marketing is the best internet marketing strategy out there. And it will be for a very long time to come. It is the best way to get new clients and it is an automated way of doing so. The customers will find YOU, they will contact YOU, so it is an effortless way of getting new customers. Especially if you are outsourcing search engine optimisation, then it requires no input from you at all.

Saying that, SEO is not the only effective online advertising method out there. In order to build an internet marketing beast around your business, you need to think about other methods as well. This includes social media and utilising sites like FaceBook, Twitter, Snapchat, Instagram and Youtube. It has never been easier to reach new people and this is thanks to social media platforms. Branding, which is a big part of social media marketing is also very important. You need to establish a brand that stands out and is trustworthy.

All these online marketing methods together make a great wall around your business, constantly attracting new customers.

Search engine marketing is never, ever too expensive.

There is not a single method out there that is as likely to pay off as SEO. As long as you select a great company to work with, which knows what they’re doing, you are all set. Now be careful when selecting agencies to work with, as the cheapest in most cases, offers the least quality. A lot of the time, the most expensive agency is the best agency!

If you feel that the fee an agency quotes you is too high, don’t be afraid to ask them why it is so high. You should look into how they differ from the cheaper options and I can tell you with certainty that the reason is quality. Quality of service, links, coding, optimisation – everything.

When implementing SEO, quality is very important as Google updates their algorithms sometimes a number of times in one day. Quality SEO means that these algorithm changes will not negatively impact your website. This is partly what you are paying the higher price tag for, not just ranking your website now, but also making sure it stays there in the future. Think of it this way – the difference between high price SEO and low price is like the difference between a Ford KA and a Lamborghini.

Outsourcing SEO is a very smart move.

It is always a smart move to hire professionals to do your SEO for you. Search engine optimisation is very complicated and hard to keep up with. Doing this while running your business would not give you enough time to sleep! So it’s best left for the SEO specialists to do.

An SEO agency works with SEO every day. They research SEO every day. This means they will be kept up to date with the latest SEO news and current best practices. It is what they do. Furthermore, it is much faster to get the results you are after if you hire an agency as they have a dedicated team working on your website. Yes, a cheap service will save your money in the short term but cost you a huge amount more in the long term.